Amazon Beauty & Sports Instagram Stories

A series of instagram stories to showcase the collaboration between amazon and various beauty and sports brands.

beauty brands include: elizabeth arden, max factor, remington, james read, nip & fab

sports brands include: north face, garmin

We used eye-catching motion with the shoot visuals to instantly grab the viewer’s attention, as well as clever motion graphics techniques. the soundtracks selected perfectly reflect the video content and are an extra element to surprise and delight viewers. to add the amazon branding i looked for opportunities for masking and tracking to keep the videos looking slick and elevated. the results reflect a perfect balance between the amazon branding and the collaborating brands.