Lancôme

La Vie Est Belle

the goal was to create premium instagram stories and print assets to launch the new La Vie est Belle campaign. This included creating digital content to support the new tvc, showcase the ingredients, the new refillable quality of the bottle and tease the new collector’s art edition.

My role as creative lead involved pitching the copy and visual concepts for each video, writing the brief, leading the motion design team through the amends, and ensuring successful delivery of these beaUtiful videos.

iDÔLE NECTAR

thIS PROJECT INVOLVED CREATING ENTICING TIKTOK VIDEOS To showcase the new idôle nectar fragrance. hERE MY CHALLENGE AS CREATIVE LEAD WAS TO BALANCE THE PREMIUM LOOK AND FEEL OF LANCÔME WITH THE CHAOTIC WORLD OF TIKTOK. THESE VIDEOS DEVIATED FROM THE LANCÔME BRANDING TO UTILISE THE TIKTOK FONTS AND EMOJIS and USed CLIPS AND OUTTAKES OF ZENDAYA TO INSTANTLY HOOK OUR GEN Z AUDIENCE’S ATTENTION, . THE FINAL RESULTS ARE ATTENTION-GRABBING BUT ALSO FEEL PREMIUM AND TRUE TO THE LANCÔME BRAND.

Absolu rouge