Marvel

marvel and scopely launched an exciting mobile game called “marvel strikeforce” that immerses players in the marvel universe. the task was to create an engaging tiktok campaign to drive awareness and consideration of the game.

as creative lead on the project i pitched the ideas and wrote two briefs: one for motion designs and one for content creators. when coming up with ideas i embraced both the marvel and tiktok tone of voice and the results were engaging, funny and surprised viewers. I have included my favourite videos from the campaign below.