Pepsi

the gOAL WAS TO CREATE AN EYE-CATCHING DIGITAL CAMPAIGN TO DRIVE AWARENESS FOR THE NEW 100% RECYCLED PEPSI BOTTLES TO BE USED ACROSS VARIOUS SOCIAL PLACEMENTS.

i WAS THE CREATIVE LEAD FOR THIS PROJECT SO i IDEATED, PITCHED THE IDEAS AND OVERSAW THE PROJECT FROM CONCEPTION TO COMPLETION. I PARTICULARLY LOVED WRITING THE COPY FOR THIS CAMPAIGN AS WELL AS COMING UP WITH DISRUPTIVE IDEAS TO GRAB AND HOOK OUR VIEWER’S ATTENTION. THESE VIDEOS SUCCESSFULLY DROVE AWARENESS AND I LED A SECOND CAMPAIGN FOR PEPSI THAT WAS ROLLED OUT ACROSS GERMANY.