Prime Video DOOH Campaign

The task was to create an attention-grabbing digital out of home campaign to showcase three new prime video shows: hanna, vikings and lucifer. The placements were across major london tube stations.

due to time constraints and the size of the files from the studios i came up with the idea to use the posters from the shows instead of the footage and add subtle touches of animation to surprise and delight the audience.

This idea worked perfectly for the placements as the understated motion caused our audience to do a double-take.