TikTok - Influencer Led

Below are a selection of influencer-led tiktok campaigns that i ran as creative lead. My role was involved coming up with the idea, pitching to the client, briefing out to the creators and overseeing all aspects of the project from conception to delivery.

Syoss - A compelling tiktok CAMPAIGN featuring micro influencers dying their hair to showcase the amazing colour of new syoss oleo intense. This project involved far more production considerations due to the nature of dyeing hair and the shot selection needed. I wrote a very in-depth brief and the micro influencers did a fabulous job of bringing it to life.

Upside - Upside is an app that helps you earn cash back on everyday purchases. My role was to come up with fun, relatable tiktok ideas that would connect a new audience that perhaps though this was only useful in major cities.

kEllogg’s - For kellogg’s i pitched the idea creating a jingle to educate viewer’s about all bran cereal. in this way we could take full advantage of optimising for sound-on in a way that would instantly capture a viewer’s attention.

i LOVED WRITING THIS JINGLE AND I WORKED WITH A MICRO INFLUENCER THAT COULD PLAY THE UKULELE LEADING TO A FANTASTIC FINAL VIDEO.

TikTok - Remix

fOR THESE TIKTOK VIDEOS I CAME UP WITH IDEAS THAT MADE THE MOST OF EXISTING ASSETS, WHILE ADDING A SPIN THAT WOULD MAKE THEM WORK PERFECTLY FOR A TIKTOK PLACEMENT.