Tinder

Here are a few videos from some of the tinder campaigns that i have run as creative lead. The objective was to create tiktoks that were authentic and entertaining to showcase different features of the app, take the fear out of a first date and educate viewers that you can find a relationship on tinder (it’s not just for hook ups!)

My role Involved coming up with the original concepts, pitching them to tinder and overseeing all aspects of the project from conception, to pitching, to selecting the talent, to briefing, through to delivery.